And get free eBook Business Black Box Unpacked on business processes and systems.
Who Did Say That’s Impossible?
They said business has to be hard. They were wrong.
Break the wall — build a thriving business that works for you.
Not the other way around.
Join the “most offbeat” Businessletter on business, systems and freedom.
Hi–I'm Eugene,
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
Over the past 20+ years, I’ve grown an international agency from one-person freelance to a multimillion-dollar business. I’ve led teams, scaled systems, burned out, rebuilt, and learned (the hard way) what it really takes to run a business that doesn’t consume your life.
Today, I work with small business owners and independent founders who’ve outgrown hustle advice and need practical structure.They’re smart, capable, and committed — but buried under their own success.I help them make sense of complexity, design simple systems, and create the kind of business they actually want to run.
But this isn’t just about ops.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
Let’s build what lasts. On your terms.
More About Me
How can I help you.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.
Get weekly Letters of my entrepreneurial journey interlaced with thoughts, life lessons, and business systems for freedom and meaning.
Who Did Say That’s Impossible?
Join me?
New Era Founders OS
A complete system and toolkit to scale, manage, and automate your small business efficiently.
A structured and organized system for scaling your business in the AI-driven digital age.
The answers you’ve been searching for in various places are now gathered in one convenient format.
By an entrepreneur, for entrepreneurs.
Resources
My agency, EGO Creative Innovations, has been supporting founders globally for over 20 years with design and digital development.
We’ve created mobile and web apps, launched startups, and built internal products for corporations. Today, with no-code tech and AI advancements, we not only provide custom development but also share our knowledge through Free Resources, and help entrepreneurs cut corners with Templates—from Webflow and Notion to AI-powered Make automations.
RECENT ISSUES OF
Founder Stories
June 6, 2025
The moment I realized I’d built a job instead of a business
Or minute of pride, illusion, and the trap of looking like a founder
When I opened my first office, I thought I made it. I had a team. I had a business address. I had a car — okay, it was on credit, but still. And for the first time in my life, I flew abroad. It felt like success. It looked like success. And I believed it was success. But it wasn’t.
May 30, 2025
A Simple Way to See Your Whole Business at a Glance
Or minute, How to Nail It
I’m a visual thinker. Maybe it comes from starting out as a designer, but visual and spatial thinking is second nature to me. I process diagrams, charts, and maps way faster than text. Even when my wife asks how a dress looks on her, I tell her honestly: *“I’ll let you know when I see it.”* (Of course, she looks great in everything.) But the point is — visuals work faster. That’s not an opinion. It’s science.
May 23, 2025
Want it done right? Do it yourself.
Or, a minute of Attention.
If you’re a painter, sculptor, or writer — maybe that’s true. Talent is personal. Though let’s be honest, even writers have ghostwriters. But if you’re a business owner, that mantra is lethal.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.