And get free eBook Business Black Box Unpacked on business processes and systems.
Who Did Say That’s Impossible?
They said business has to be hard. They were wrong.
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Hi–I'm Eugene,
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
Over the past 20+ years, I’ve grown an international agency from one-person freelance to a multimillion-dollar business. I’ve led teams, scaled systems, burned out, rebuilt, and learned (the hard way) what it really takes to run a business that doesn’t consume your life.
Today, I work with small business owners and independent founders who’ve outgrown hustle advice and need practical structure.They’re smart, capable, and committed — but buried under their own success.I help them make sense of complexity, design simple systems, and create the kind of business they actually want to run.
But this isn’t just about ops.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
Let’s build what lasts. On your terms.
More About Me
How can I help you.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.
Get weekly insights on operations, clarity, and scaling without burning out.
Who Did Say That’s Impossible?
New Era Founders OS
A complete system and toolkit to scale, manage, and automate your small business efficiently.
A structured and organized system for scaling your business in the AI-driven digital age.
The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder, for founders.
Founder Resources
Free tools, templates, and my best systems thinking.
For founders tired of doing everything themselves.
Includes:
the Business Black Box eBook, the 5-Day Ops Setup email course, and a growing library of tactical tools and checklists.
Everything I wish I had when I was stuck in the weeds.
RECENT ISSUES OF
Founder Stories
October 3, 2025
The founder’s favorite illusion
Or minute of teaching tasks to swim without a shore
Most founders tell me they have a **process** problem. Deadlines slip. Handoffs get lost. Work stalls between “who was supposed to do that?” and “I thought you had it.” They assume the fix is more SOPs. Another checklist. A prettier flowchart. So they delegate a task, write a quick instruction, and call it “systematizing.” It never holds.
September 26, 2025
Stop outsourcing chaos
Or minute of mistaking abdication for delegation
Every founder I know has dreamed of freedom. Freedom from sales calls. Freedom from endless admin. Freedom from being the only one who knows how things really work. So you start hiring. A VA for operations. A marketing agency for growth. Maybe a sales rep to finally get clients off your back. And yet, somehow, nothing changes.
September 19, 2025
The storm every founder faces
Or minute of realizing your emergency is by design
I used to think I was just “bad at handling stress.” That the constant exhaustion, the sleepless nights, the anxiety — were personal flaws. But they weren’t. They were the result of a business built to collapse the moment anything went wrong. And the truth is, most founders are trapped in the same machine.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.