Who Did Say That’s Impossible?

They said business has to be hard. They were wrong.

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Hi–I'm Eugene,

strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
Over the past 20+ years, I’ve grown an international agency from one-person freelance to a multimillion-dollar business. I’ve led teams, scaled systems, burned out, rebuilt, and learned (the hard way) what it really takes to run a business that doesn’t consume your life.
Today, I work with small business owners and independent founders who’ve outgrown hustle advice and need practical structure.They’re smart, capable, and committed — but buried under their own success.I help them make sense of complexity, design simple systems, and create the kind of business they actually want to run.
But this isn’t just about ops.

It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.

If you’re building something meaningful and want it to actually work — I’m here for that.

I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
Let’s build what lasts. On your terms.
More About Me

How can I help you.

Join the “most offbeat” Businessletter on business, systems and freedom.

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Get weekly Letters of my entrepreneurial journey interlaced with thoughts, life lessons, and business systems for freedom and meaning.

Who Did Say That’s Impossible?
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A complete system and toolkit to scale, manage, and automate your small business efficiently.

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RECENT ISSUES OF

Founder Stories

August 8, 2025

Why smaller teams feel bigger

Or minute of building warmth — before you drown in headcount

I’ve always believed that business is, at its core, about people. Not just about transactions, not just about efficiency, but about real, human connection. In the early years, I knew every single person by name. I knew whose kid was starting school, whose mother was ill, who had a birthday coming up. I genuinely cared, and that wasn’t just a management tactic — it was what made me feel alive inside the business.
August 1, 2025

Why more tools won't save your business

Or minute of collecting shiny objects and losing control

Every founder has felt that itch. A process breaks, something slows down, and you think: *We just need a better tool.* A new CRM to track everything. A better project manager to "finally get organized." A new AI toy to make work faster. It feels like progress. Like you're "solving" the problem. But in reality you're just adding another layer of noise to an already overloaded system.
July 25, 2025

You don’t need a heroic team

Or minute of engineered trust

I never really had a hobby. My business *was* my hobby. And for years, it felt like a blessing. I grew up dreaming of computers. The first thing I ever bought with my own money, in debt, was a PC. I taught myself to code. Went to university for computer science. And when I started my own agency, it wasn’t some master plan to build a business. It was just another way to keep doing what I loved.

Join the “most offbeat” Businessletter on business, systems and freedom.

And get free eBook Business Black Box Unpacked on business processes and systems.
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