And get free eBook Business Black Box Unpacked on business processes and systems.
Who Did Say That’s Impossible?
They said business has to be hard. They were wrong.
Join the “most offbeat” Businessletter on business, systems and freedom.
Hi–I'm Eugene,
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
Over the past 20+ years, I’ve grown an international agency from one-person freelance to a multimillion-dollar business. I’ve led teams, scaled systems, burned out, rebuilt, and learned (the hard way) what it really takes to run a business that doesn’t consume your life.
Today, I work with small business owners and independent founders who’ve outgrown hustle advice and need practical structure.They’re smart, capable, and committed — but buried under their own success.I help them make sense of complexity, design simple systems, and create the kind of business they actually want to run.
But this isn’t just about ops.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
Let’s build what lasts. On your terms.
More About Me
How can I help you.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.
Get weekly insights on operations, clarity, and scaling without burning out.
Who Did Say That’s Impossible?
New Era Founders OS
A complete system and toolkit to scale, manage, and automate your small business efficiently.
A structured and organized system for scaling your business in the AI-driven digital age.
The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder, for founders.
Founder Resources
Free tools, templates, and my best systems thinking.
For founders tired of doing everything themselves.
Includes:
the Business Black Box eBook, the 5-Day Ops Setup email course, and a growing library of tactical tools and checklists.
Everything I wish I had when I was stuck in the weeds.
RECENT ISSUES OF
Founder Stories
December 5, 2025
The Ghosting Era
Or minute of realizing it’s not rejection — it’s noise without structure
Ghosting used to be rare. When I started my agency two decades ago, clients didn’t just disappear. Even when deals didn’t close, they would reply. They’d tell you *why*. “We went with another vendor.” “Your offer was too broad.” “Not now, maybe next quarter.” That kind of feedback was gold. It helped us learn, refine, iterate. You could adjust your proposals, sharpen your focus, build better systems. There was a human rhythm to business back then — a sense of dialogue, of mutual respect. But then something shifted.
November 28, 2025
Design for joy, not just revenue
Or minute of realizing you built the wrong dream
Sometimes I wake up before dawn, wide awake at 4:45 a.m., head full of ideas. My kid’s still asleep. The city quiet. And I’m at my desk with a cup of coffee, writing, designing, thinking. Not because I have to — but because I *want* to. Because these days, I love what I do again.
November 21, 2025
The painful truth about growing a business
Or minute of realizing that “more people” isn’t the answer
When you’ve built momentum, when clients are coming in, when the machine you created starts growing faster than your ability to steer it. That’s the part no one warns you about. Success doesn’t arrive as a finish line. It arrives as a second wave of pressure — heavier, quieter, more sophisticated.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.