And get free eBook Business Black Box Unpacked on business processes and systems.
Who Did Say That’s Impossible?
They said business has to be hard. They were wrong.
Join the “most offbeat” Businessletter on business, systems and freedom.
Hi–I'm Eugene,
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
strategist, operator, and product builder helping founders escape operational chaos and build businesses that work without them.
Over the past 20+ years, I’ve grown an international agency from one-person freelance to a multimillion-dollar business. I’ve led teams, scaled systems, burned out, rebuilt, and learned (the hard way) what it really takes to run a business that doesn’t consume your life.
Today, I work with small business owners and independent founders who’ve outgrown hustle advice and need practical structure.They’re smart, capable, and committed — but buried under their own success.I help them make sense of complexity, design simple systems, and create the kind of business they actually want to run.
But this isn’t just about ops.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
It’s about regaining clarity.
It’s about designing a business that doesn’t burn through your energy and attention just to stay afloat.
It’s about structure in service of freedom.If you’re a founder stuck inside the very business you built — I’ve been there.
If you’re building something meaningful and want it to actually work — I’m here for that.
I write weekly Businessletter — stories, systems, and the occasional lesson from a fictional hero who fights chaos her own way.
Let’s build what lasts. On your terms.
More About Me
How can I help you.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.
Get weekly Letters of my entrepreneurial journey interlaced with thoughts, life lessons, and business systems for freedom and meaning.
Who Did Say That’s Impossible?
Join us?
New Era Founders OS
A complete system and toolkit to scale, manage, and automate your small business efficiently.
A structured and organized system for scaling your business in the AI-driven digital age.
The answers you’ve been searching for in various places are now gathered in one convenient format.
By a founder, for founders.
Ops-On-Demand™ Sprint
14 days to regain control, stop the chaos, and install a real operating system in your business. Without hiring, overhauling your team, or wasting months.
Perfect for:
Small Agency Founders stuck in day-to-day operations, looking to push growth forward, but not at the cost of their life.
You get a done-with-you transformation:
diagnosis + strategy + templates,
all wrapped into one clear system,
ready for you to implement with your team.
RECENT ISSUES OF
Founder Stories
August 29, 2025
No structure? Say goodbye to growth
Or minute of scaling on sand, thinking it’s strategy
Most founders think their biggest challenge is people. People who don’t take ownership. People who drop the ball. People who don’t care as much as they do. I used to think so too.
August 22, 2025
The Myth of the Always-On Founder
Or minute of mistaking chaos for leadership
I used to believe that real founders never step away. That presence was everything. That leadership meant being reachable at all times, answering every Slack ping, jumping on every call, staying up late to fix the unfixable. I wasn’t alone in this belief. In fact, most early-stage founders I meet are still trapped in it.
August 15, 2025
Growth isn’t the goal. Resilience is.
Or minute of chasing scale, only to lose your soul
In the early years of my entrepreneurial journey, I carried a quiet shame. We were a small agency. Ten people. Maybe fifteen on a good year. And no matter how well we delivered, no matter how hard we worked, I couldn’t shake the feeling that we weren’t a “real” business. Just when things were finally starting to work out, some crisis or random mess would hit, and we’d shrink back again.
Join the “most offbeat” Businessletter on business, systems and freedom.
And get free eBook Business Black Box Unpacked on business processes and systems.