Who Did Say That’s
Impossible?

What's the best part of running an agency? Different founders will say different things. Revenue milestones. Industry awards. Team wins. But for me, it was always the same moment — that look on a client's face when they see their idea come to life. When something they've been carrying around in their head suddenly exists on a screen, and it's better than they imagined. In those moments, you feel like your work means something beyond money. Like your business has a purpose. And if I'm being fully honest — it feeds your ego too. The recognition of your team's expertise. The confirmation that you're good at this.

Growth in this business has a look. The office upgrade. The team photo with matching hoodies. The watch, the car, the conference stage. It's not even always conscious — we're social animals, and signaling success is how the world has always worked. Clients see it and think: these people know what they're doing. Talent sees it and thinks: that's where I want to be. I followed that narrative for years.

Last Saturday, I came home soaking wet. When I walked through the door, my cat gave me a look that I can only describe as deep, personal judgment. The kind that says: and what exactly were you thinking going out in that? Water was dripping off me like a broken faucet. I left a trail of puddles across the hallway. The cat watched from a safe distance (he hates water, then again, what else would you expect from a cat?) with the expression of someone watching a completely preventable disaster unfold.