My name is Nyx.
I don’t know who I am. Where I came from. Or where I’m going.
I can’t remember my birth or anything that came before.
All I know is my path. A journey from somewhere to somewhere.
But I know I have to keep going.
Why? To find who I am.
The choice was made long ago.
And I’ll find the answer.
The first entry from Nyx Thorne’s Journal
Have you ever faced a decision that could change your entire life?
Sooner or later, everyone hits that point.
And this choice could change not just your life but those closest to you.
It’s terrifying.
Terrifying to make a mistake.
Terrifying to face the fallout of a wrong choice.
Sometimes, you have to put it all on the line—make a call that you can’t take back.
Life is one decision after another.
Every moment, often without realizing it, we choose—trivial or life-changing:
Some decisions we grind over for days, weeks, even months.
The thought that there are no guarantees—only responsibility—freaks people out.
The fear of failure holds them back. People forget that the journey itself, each step toward a goal, brings experience and growth.
But that’s not what most people are after—they’re chasing easy answers and fast results. They want a quick dopamine hit, and every decision revolves around that:
A few push through and actually try to make something happen.
And… most give up completely when they hit the first real challenge and realize there are no shortcuts.
Quitting is also a choice.
I’ve touched a bit on this in a previous Story—“Why?”
So, how do we make tough, life-changing decisions?
This question has haunted people for centuries.
From emperors to ordinary folks.
There are countless methods, scientific approaches, and mathematical models for decision-making:
And this list is far from complete.
The complex math models are typically used by corporations and governments to make decisions that impact thousands or even millions of lives.
Most people, however, rely on intuition, scenario analysis, or loss minimization.
Every option, in one way or another, comes with risk:
Entrepreneurship and leadership are all about making decisions under uncertainty and limited information.
Even the most advanced models can’t predict the future.
An advisor or expert can outline options and consequences.
But in the end, the decision falls to the one responsible: the owner, founder, entrepreneur.
We spend a lifetime learning this—from touching a hot stove as a child to making million-dollar investments.
Uncertainty can’t be erased, but you can and should use accumulated knowledge and experience. This is what decision-making is really about.
Sure, we hand over responsibility for big decisions to governments or bosses if we’re employed. But we still have range of options—moving to a another country, quitting, starting a business, etc.
Your own decisions are yours alone.
Refusing to make a decision (basically a form of immaturity) is still a choice.
Sometimes, the pressure of making a huge decision can paralyze. Time slips by in endless overthinking and doubt.
Owning the consequences of your choices isn’t just a sign of maturity—it’s a crucial skill for an entrepreneur, especially a solopreneur or indie founder, who has no one else to share the responsibility.
It’s sad, but many people live their whole lives without ever learning to make decisions and own them.
I personally lean on scenario analysis and loss minimization (with some intuition thrown in). I gather as much information as possible ahead of time and keep an eye out for trends that might affect the outcome.
When it’s time, I make the decision and stick to the chosen path.
I know I’ll keep moving forward, no matter the obstacles.
Often—despite them. Because it was a deliberate choice.
Yes, there were mistakes and times I was slow to decide.
But once I’d made the call, I never wasted time on second-guessing.
Made a decision? F*ck the doubts!
Move forward and do what you chose!
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See you soon!
- Eugene